The path to success is never easy, but with the right mindset, focus on strategy, and perseverance, you can build a business that is profitable and fulfilling. At The Digital Dreamer Podcast and Iris Digital Media Group, we love helping others achieve their dream life - so we knew we needed to...

At Iris Digital Media Group and The Digital Dreamer Podcast, we believe that everyone has the potential to create a life they love. But, how do you make that dream a reality? It starts with being intentional about your time and the choices you make about your environment and whose influence you...

So many people spend their lives dreaming of the perfect life, but never take the actions to make it a reality. In this episode of The Digital Dreamer, we'll discuss how to push past the planning and dreaming stages and actually make things happen. A lot of times, we don't take action because...

The holidays are a time for family, friends, and fun. But they can also be a time of stress, especially if you're trying to run a business. In this podcast episode, we'll talk about how to plan your holiday content so that you can relax, make money... and enjoy quality time with those you love.

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If you are looking to take your content creation up a notch, read on! We're talking about the habits of highly effective content creators... what works and how you can apply the same techniques to your own work. 

In the podcast episode linked below, we (Kim and Abby) cover all the...

You've worked hard to create an online presence. The next step is to connect with potential customers and get them into your ecosystem - or funnel. One of the best ways to do this is to nurture your audience using email marketing. 

In this episode of The Digital Dreamer, we'll give you the...

Your business needs a mailing list! If the antics over at Instagram haven't freaked you out, let this be your wake up call. Your business success should not be dependent on the whims of the social media giants. We've coached our clients, and now we're coaching you... social media is great, but...

What does it mean to be happy? What things make us happy? Why should we care? And, why should we care if our friends are happy? We talk about all this and more on this episode of The Digital Dreamer.

Happiness is Contagious

Did you know that happiness is contagious? Your...

How do you like those new Instagram updates? If you're like many of the social media influencers, including the Kardashians, you don't. 

A headline from CNBC on the afternoon of July 28th reads:

Instagram rolling back changes after Kardashians slammed the app for being like TikTok

That about...

We've recently launched A TON of free and paid resources designed to help you use digital marketing, social media marketing, and content marketing to make your business more profitable.

First, we have a newsletter! The Digital Marketing Lunch is a newsletter to fuel your...

It's easy to get stuck in the social media loop: create content, post on social, wait for comments, engage with comments. But what is the point if you aren't truly connecting with your audience? Who cares if your TikTok goes viral if your audience never comes back? And why go to all the effort...

The American Heart Association has declared the first Wednesday in April "National Walking Day," making April 7, 2021 this year's big day. And, while anytime is a good time to walk, if you need an excuse to get started, National Walking Day is the perfect day to get moving.

It's especially...

You probably know that the social media algorithms are putting a big priority on video these days, which also means that there's more pressure to go live, whether that's on Instagram, Facebook, YouTube or LinkedIn. And, if you're taking the time to go live, you want people to show up live! It's...

As the new invite-only social media app, Clubhouse is causing FOMO. At first, it was frustrating to see my friends sharing the Clubhouse events they were part of and the topics they are speaking on, not because I envied my friends' ability to connect with an audience, but because it...

COVID-19 rocked the business world and changed the way we do business. Many restaurants, gyms, and personal service businesses have struggled to remain open, and smaller retailers have found it difficult to compete against big box stores and online sellers like Amazon.

• In 2020, sales teams were...

You are busy managing your business: setting sales appointments, training employees, talking with clients and vendors... putting out fires. You have the best intentions. You want to use content to market your business, and you understand the value of video marketing--but the days get away from...

You may have noticed that video is HOT and every platform is rewarding users who share video. Whether it's on Instagram, Facebook, YouTube, or the new kid on the block, TikTok, consumers are viewing massive amounts of video. 

It really can be as simple as looking...

The pandemic may have us consuming more video than ever as we spend our days glued to Zoom calls and binge-watching our favorite shows on Netflix, Hulu, and Disney+. But even outside of work and the need to escape with streaming services, consumers are crazy about video. And, this is good news...